First, you need to study everything from the midterm PLUS this:
a. brand strategy
b. brand leverage
c. brand personality
d. brand image
e. brand objectives
f. brand essence
g. brand identity
h. marketing message
i. promotional mix
j. ATL
k. BTL
l. press release
m. search engine optimization
n. email campaign
o. online sales
p. rankings
q. search engine marketing
r. site traffic
s. response rate
t. click through rate
u. paid search listings
v. conversion rates
w. pitch
x. how to work a stand at an exhibition
y. networking
z. what to do after a trade show
1. an agency’s capabilities
2. developing a brand
3. strategic vs. creative approaches to growing a brand
4. evolving a campaign
5. interacting with people
6. providing overviews
7. RSS feeds
8. blogs
9. tagging
10. viral marketing
11. blogs
12. How would you re-do your projects from this course if you could?
13. Read the English for Marketing blog and watch the videos
Logo Evolution! Very interesting!
